|Tavishi Gupta, Owner, Pink Gold|
We started our "Women at their Creative Best" Series with some yum Desserts. Now, it's time to shift to some serious business, but again, in the most creative way!
And, that's what made us visit this interestingly done store in the capital, named Pink Gold. Here we were greeted by Tavishi Gupta, Owner Pink Gold. This is a newly opened multi-designer store that has many well known Indian designer's creations. But what makes the store special, is not just the designer stuff but that Pink Gold has no Delhi designer, to which Gupta has a clear take, " I wanted my store to be minus the bling, and Delhi is all about bling." We couldn't deny this fact, sigh!
Now, you might like to ask what's so special about Gupta who herself is not a designer. Well, as we say that you are an alpha woman, and because of your other important engagements, your own desires take a backseat. Something similar happened with Gupta who was into a logistic providing firm for good 10 years, and decided to quit after her son's birth.
|At her Store!|
" One of my friend's who herself is a designer suggested me to open a store. Yes, it is a fact that the city has a lot of designer stores, but I knew what I wanted to offer to my clients. I wanted to focus on the style aspect of a garment, the experiments with fabrics and textures, and more about the cuts. And, that's why I pick my own designers."
|Radhika Jha in her Interesting Neck-piece!|
For making our shoot more interesting and appealing, Gupta invited one of her designers Radhika Jha, who also happens to be her friend, to model for some of the latest creations of the designers that she stocks at Pink Gold, including the jewellery of Jha herself!
It was a sheer pleasure meeting this jewellery designer at Tavishi's store. Her jewellery are hand crafted, innovative and self developed fusing traditional skills and western influences to create distinctive and beautiful pieces, with emphasis placed on quality of craftsmanship and originality of design.
|Tavishi Holding Radhika's Jewellery!|
Some of the Designers whose creative stuff you are likely to find at Pink Gold
Divya Anand: Divya’s designs are more about comfort than style which can be worn everyday yet exaggerated enough to make a woman a knockout at a wedding.
Rahul Mishra: Interestingly, Tavishi was wearing one of Mishra's collection during this shoot, which she is a proud owner of. His clothing boasts of seamless stitching that fits the body like skin. He draws his inspiration from the weavers of traditional Indian fabrics and the art they have been practicing for centuries.
Krishna Mehta: A veteran in this industry and the only designer who has been around for close to 2 decades. The brand emphasizes on constantly challenging the boundaries of imagination, while re-living the classic design fundamentals of our country, with elegance and sensuality.
Sonali & Himanshu of ‘Hidden Harmony’: They design clothes which emphasize only on cuts and fabrics. You will never find any embellishment or embroidery on their clothing ever.
Divya of Plum Tree: Bringing together design motifs from the west and east, her footwear are a right blend of color, fashion, funk and fun. It is a perfect essential to every woman’s wardrobe.
James Ferreira: He designs clothes that fit all body structures. A raw Tie n Die effect with extravagant colors is what he inculcates in his designs which make his outfits a perfect wear for a classy Sunday Brunch.
|From Their Footwear Collection!|
While the store has yet to see a proper business, especially in the coming festive season, Tavishi is trying to play safe. " I know that in an industry like this where you have to carefully observe what people like, and want to go for, I would certainly like to go slow. So far, the response is good. Sometimes people just walk to see what's there int his store, and end up selecting a piece for themselves. So, it's good, and a lot of fun as well," she sums.
Pink Gold is located at The Villa Haven, 10 Style Mile in Mehrauli, Delhi!