|Where Textiles Speak the Language of Art... Shades of India!|
One glance at Shades of India, and you know that this is a brand that can offer you all the elements of designs, which you probably, might have learnt, if you ever were a student of Art!
|Mandeep Nagi, Partner & Director, Shades of India|
|For the Festivals|
|Subtle & Smooth Tones is Their USP|
If this is one real and practical side of this brand, what is important is how Nagi never gave up to such adverse situation. That's probably when you are at your creative best, you always have something positive to look at. and, we couldn't disagree to this approach, as we had some great time shooting their amazingly creative textiles- bed spreads, cushions, pillows, quilts, and runners. Each piece of her brand speaks of innovation.
Look at this picture in your left, and you can see how interestingly the basic design elements, which are generally taught in the first year in a design institute ( shirring, ruffle, or something similar to that, slipping from our mind) are wisely woven to bring the brilliance of the fabric. No wonder, as Mandeep is a Textile Designer herself! You can see the immense interest taken in each piece to bring the best out of the fabric. As Nagi quotes, " Earlier we were not dealing with consumers directly, but with the focus shifting on domestic, I have now come to know how much people like our brand. One of the lady told me the other day, " I feel as if my pillow speaks to me"." Well, what more do we need to say. Shades of India is creatively caring!!
|For a Good Night Sleep!!|