We have always had beauty consultants with direct selling beauty brands like Oriflame, Avon, or Modicare, but with this recent introduction of Stylist in direct-selling jewellery industry, there seems to be a completely new trend emerging in one of the sort after fields- Jewellery!
Within six months time, Juvalia & You, India's first direct-selling jewellery brand has achieved a relatively good success, and we realized this in one of their recent events in the capital that celebrated this achievement in the presence of more than 200 stylists. Plus, they also introduced their new lines for the ongoing festival season.
About New Collection
The new jewellery collection as the brands describes "embraces tribal, animal, geometric and ethnic styles inspired by trends from the world over. The pieces come crafted in metal alloys, wooden beads, brilliantly coloured glass, horn & bone, enameled metals, agate and resin.. Dragons, scorpions, deer and sparrows find artistic expression in the animal life inspired jewellery range."
And, if you want to know how many new designs the collection comprises of? some 300 new designs, which is inclusive of fashion and imitation jewellery. Wow!
"Our new collection is designed considering the fashion requirement of today’s lady and at affordable prices which will be of immense benefit to all our stylists in meeting the emerging demands of consumers in their network this season"adds Ms. Isha Gupta, Senior Manager- Product & Sourcing at Juvalia & You India.
Ms. Mira Gupta, Director Product, Juvalia & You India, with whom we had a brief interaction told us that it's a new concept and is really picking up well. "Jewellery has been a part of woman's wardrobe for ages. But, with working women being the present concept, this jewellery is sure shot meant for them. they can change their pieces on a daily basis. and, since we are following international trend forecast, it has a modern appeal too," said Gupta.
Trends & Styles
The international colours of the season are reflected in the turquoise and coral range. Find another girly and happy collection in metal with brightly threaded ribbon. There are jewellery designs influenced by ancient tribal traditions of India, Greece and Turkey. Asymmetrically used agate made popular by stars like Deepika Padukone and Malaika Arora also feature as part of this collection. For those with a taste for tradition, pick from the heavy to light kundan or polki work with a contemporary twist.
Each piece is either Rhodium or gold plated and is tarnish resistant. While the necklaces have a 3 inch extension chain, the earrings make use of surgical post that is perfect for sensitive skin. The new collection also includes 8 SKUs versatile enough to be worn with two different coloured stones. Made with high quality cubic zircons with two tone plating, each piece of imitation jewellery can easily pass off for fine jewellery pieces. Each new offering in Juvalia & You’s festive assortment is suited to the woman of today, across age and occasion.
Our Take on the Brand:
We found the pieces innovative in true sense. While we also found a bit of a technical error in the design pattern of one of the goodie sets that we thought of reviewing, we still feel that Juvalia & You will be catering to the need of many India women, especially those who love to try and play with different styles!
Prices start at Rs 175