|Look Who's in Town? Caprese Bags!|
Monday, October 29, 2012
Begin Your Week With a New Bag!
If your week begins with a Monday blue, try adding a style accessory to your look, and feel the freshness that can last throughout the week!
Yes, a chic handbag is one of the important must have for any woman, be she a college girl, a homemaker, or a CEO of a company. And, when you have some new brand venturing Indian market, then you certainly have more options to go ahead are try for.
Want to know more about this new entrant? Caprese, ladies handbag brand, inspired from the Isle of Capri, Italy is ready to offer a wide range of elegant and fashionable styles this winter, in India.
The bags are made with a distinctly modern design, embracing a holistic concept. The sculptural aesthetics of the creations focuses on avant-garde shapes and precise cuts. Caprese has been launched with a wide variety of stylized handbags for women catering to different occasions and usage. The colors, designs and silhouette are chosen keeping in mind the fashion forecasts and the tastes of the Indian woman. At present, the brand is launching around 50 styles over 100 SKU’s as part of its Autumn Winter’12 collection, keeping the price Rs. 2000 upwards.
Caprese will be available at many premium lifestyle stores, such as Lifestyle, Central and VIP Lounges. Caprese will also be sold in over 100 cities across 400 outlets. Imported and marketed in India exclusively by V.I.P Industries Ltd., Caprese marks V.I.P Industries Ltd. foray into the competitive yet lucrative segment of women’s accessories.
The brand in India is headed by Ms. Radhika Piramal, Managing Director, VIP Industries Ltd. Explaining the idea behind getting into handbags, Piramal says that the branded handbag industry in India is at a very nascent stage, and there is clear absence of a big brand with pan-India presence. With their companies strengths in branding, retailing and distribution we will be able to bring the best of Caprese to the Indian consumers across India and grow the branded part of the category far faster.
Well, whether it grow or expands, it is for the company to taker care of. But, for women out there, it is certainly a new option to go for, especially in this festival season when you are on a shopping spree!