Wednesday, December 19, 2012

Go the Ethnic Way!


Indian wear is spreading it's wings worldwide. And, with online shopping being the new 'in' trend, ethnic wear particularly is becoming a huge craze. For any Indian woman's wardrobe, ethnic wear has always been a must-have, but considering her busy schedule, the online shopping choice is really a great way. But, then the choices offered are also big, as there are many portals, many brands, and many varieties. Before you finalize, which one to go for, take a look at this interesting collection from Delhi-based Utsav Fashion!

The brand is the global online market leader, especially in Indian Ethnic styles. 
 What you will like at this portal, is the immense choice that is offered. Whether it's wedding sarees, salwar suits, an indo-western dress, lehengas, or even fashion accessories, Utsav Fashion has everything.
But it's important to know what this brand actually specializes in, and for that we spoke to Pradeep Katyal, CEO, Utsav Fashion, to know about the brand. " Primarily, we are into ethnic wear, but we also have fashion accessories like jewellery, women's hand bags, footwear, and all these accessories are purely in Indian style. The purpose is if you are selecting an apparel from our brand, you can also get other style items that go well with the dress," said Katyal.

Later, we asked him about the trends that ethnic wear segment will see this season. " India ethnic wear is all about beautiful colours, great embroideries, and wonderful texture. So, the season has lots of primary colours this time, along with fabrics like velvet, embroideries like brocade, zari, etc. Women's suits are very much in trend, even if she is a working woman, she would have a couple of beautiful Indian salwar suits in her wardrobe." he said.
The brand, which started more than a decade ago also has retail outlets in India, but online is the main business. 
The online store offers a collection of over 50,000 products.
So, if you are planning to do some online shopping for some special occasion, or even for New Year celebration, make sure to click Utsav Fashion!








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