But, this collection named IVA, is special. Primarily, because it has been worn by the leading ladies of forthcoming movie Race 2, and secondly because, for the first time Tanishq has forayed into fashion jewellery.
We spoke to Beate Stenfield, Head of Product Innovation at Tanishq to know more about this interesting line. Take a look at this collection pieces first that Ms Padukone, Patel, and Fernandez are sashaying in the movie.
“IVA is all about the individuality of a woman. As we all know that Indian women have come a long way now, and they are ready to experiment with anything. But, since work and home keeps them busy, they are looking for designs and styles that are modern, but absolutely easy to wear. Also, she is looking for fresh aesthetic in her adornment," said Stenfield.
True, as the contemporary woman dabbles with several roles today, but she is able standout and expresses herself with elegance and simplicity, wherein her accessory becomes a statement. and IVA, the latest offering from Tanishq, is an effort to discover a ‘Diva’ in every woman.
Now, let us shift the focus on the collection, and know what it is all about.
“Less is more” is the key to design, yet not in a harsh overly geometric approach but reinterpreted with swinging lines, smooth surfaces and elegant shapes.
an historic gemstone cut called Dandelion, which was in trend in 50s and has totally moved out of all markets, even internationally. The Dandelion cut is a fancy mix of smooth and glittering: it has a facetted pavilion but a hemisphere crown with circular facets. Its quaint 50s appeal and doted surface completely fits the current trend for polka dots in fashion and accessory. Another interesting and beautiful add-on? Dual gems, evolved from the fusion of two natural gemstone materials. A special technique was developed to combine two gems permanently. The new unity of the dual gem creates a very modern, astonishingly beautiful effect.
Now, what more can be talk about. Why don't you check out the collection yourself, as it's already out in the market!