|Soha Ali Khan is the Brand Ambassador for this Event!!|
Well, no denying that women there are born with style, and believe us, this is no exaggeration as well.
The formal announcement was done in the capital this week, in the presence of Sailen Nath Secretary-Dept of Sericulture, Govt of Assam, Ajay Kanaujai, Dept Secretary, Ministary of Home Affairs (NE Division), Dr. Lalit Panwar, Vice Chairman, ITDC, Shyam Kanu Mahanta, Director APGCL, Anurag Singh MD, ATDC, and Rahul Bali, Director, Event Management.
Yeah, you must be wondering so many name, but considering the area from where these styles innovations are going to come, it was important to get associated with the ministries. This zone has always been know for wrong reason, but when we interaction with accessory designer Yana Ngoba, belonging to Nishi Tribe of this state, we realized that women across India really need to feel the North eastern fashion. Not just Assam silk that is world famous, the designer told us that there are a lot other materials that they experiment with.
Designers like Nida Mahmood, Raakesh Agarwal, Sunita Shankar, Anu and Amrit (from that region only), and Yana herself are participating in this debut event.
We are certainly looking forward to some colourful, vibrant, and one-of-it's kind style statements and trends that this event guarantees.