Sounds exciting, isn't it? The brand has actually caught the nerve of a typical Indian consumer, who is facing a daily challenge of electricity crisis, especially in the coming summer season, when even the major metros have a serious power cut, so coming out with a product that is particularly customized to meet practical needs is no doubt a wonderful thing.
Now, coming to what this fridge does. Power Cut Evercool Refrigerators retains freshness and keeps food and vegetables fresh for 7 hours in refrigerator even after power cut.
Soon Kwon, Managing Director, LG Electronics India during the launch in the capital said, “With 2013 we are back with a bang introducing this new technology keeping in consideration the Indian weather conditions, and requirement. This unique LG patented technology offers cooling retention up to 7 hours to keep food fresh and healthy. It also has a unique GIDC technology that fights bacteria, eliminates bad odour, slows decaying and maintain even temperature inside the refrigerator. The range is energy efficient saves up to 20% energy."
Wow, how cool is that! Let's see the main features of this "a woman's must-have in her kitchen". Other than 7 hours in the fridge, the freezer portion has 9 hours of duration. the product comes with a 10 years warranty on compressor, and is equipped with organised space management like convertible box, salad bar, spice box, beauty and care box, just to name a few.
It is available in the capacity of 258L to 360L in the price range of 27350/- to 41300/- and 4 models of Direct Cool Refrigerators in the capacity of 185L to 235L price range of 12850/- 18550/-