It's been a while we featured jewellery on AWSW. Especially, diamond jewellery. With economy going topsy-turvy, and the value of Rupee declining, probably even the jewellers and the brands must have thought of bringing their seasonal collection with a slow pace. But, brands like Tanishq, as usual, have something really innovative to offer, rather woo their women consumers. And, what can be the best way to woo women than Diamonds? Yes, the brand has come out with a new range of collection, named Inara... which is all about stunning diamonds, deliciously priced!!
|Inara Promises Design Elegance, Along With Loads of Diamonds...|
|Miss Indias - Zoya Afroz, Navneet Kaur Dhillon & Sobhita Dhulipala |
(From R to L)
Diamonds are stunning, is a world known fact, but priced deliciously, is a lesser known, rather unknown fact. And, that's what the brand has done. This new collection seems to be quite affordable (between 2 Lakhs to 6 Lakhs, for a set). For sure, those who shop diamonds regularly, can make our how affordable this is. But, the new range has a lot more interesting features other than this.
Later, during the event, Sandeep Kulhalli, Vice President, Retail and Marketing, Tanishq said that the collection has been designed keeping in mind the choices and preferences of a contemporary Indian woman. " Women are not looking for diamond jewellery that they can wear only on certain occasions. They want to wear it every day. This new range has a lot of such pieces that can be worn daily, other that occasional wear pieces. The collection will sure meet the taste of all women out there, what so ever is your job profile, or the occasion," said Kulhalli. There is no reason to disagree to what he said. As we checked the entire collection that was exhibited during the event.
|Diamonds on Plate... A Perfect Dessert!!|