Thursday, October 3, 2013

What's New in Fashion?

So we are back with some more interesting features post the lovely wrap up of The Delhi Tea&Coffee Festival 2013. Yes, it was a fabulous event indeed, and we simply enjoyed being the Online Media Partner of the same... Feature will be flashed soon on AWSW!!

Let's get back to what new we have today. Actually, it's the season of events and launches new, and probably that's one of the reasons that some of our forthcoming features will be all about latest updates from the field of lifestyle...
When Fashion Experts From the Online World Praised Fashion... W Store in the Capital!!

W Bloggers Meet

This was a beautiful evening spent amid fashion, and fashion experts. Yes, W for Women, the premium style brand only for women, especially for the working segment, trend conscious girls recently organized Bloggers meet. while such meetings with the experts from the Online world is a common sight these days, particularly in India, what was interesting was the display of their latest collection. We absolutely loved the new ranges, the cuts, the textures, the colour combinations, and above all the domineering display of fashion elements.
the evening was quite fun-filled, along with some yum snacks. 
the brand was smart enough to use this platform as their brand building, by engaging the fashion experts into some tweeting exercise, which sometimes goes in the favour of the web-loggers as well.
There were some stylists too, and they were kept engaged in styling the mannequins with their idea of the new look from the collection. 

So, what you can shop for in this festival season is cropped pants to skimming trousers, printed personality trousers, circular folkloric skirts to side wrap dresses...  But, if you can wait for a while, be ready to witness their winter collection soon!!

Designers Gurgaon

While the capital is flooded with many designer store, the NCR has a terrible dearth of the same. But with the recent unveiling of Kynaa, a multi-designer store in Gurgaon, women can look for some latest style statements, right next door, if not NOIDA, Gurgaon at least...
We visited this store during the launch, and realized that most of the brands are of women designers, and they are young, some debuting, and some with a wonderful eye on the international fashion trends. Conceptualized by the this young duo of Nikhil and Ishita, who themselves are also making their entrepreneurial debut with this store, looked quite excited about their new venture. " I' am from the world of fashion, and I had seen women here going all the way long to the hub of fashion in the capital, so I thought why not get the designers right next to their residence?," said Ishita.

Beautiful Jewellery at Kynaa...
Well, that's a great plan. and, we hope to see it flourishes, as the selection of the designers seems to be good as of now, and the products look salable, and reasonable to pocket. what we especially liked about this store that it was intentionally giving opportunity to the upcoming designers, rather than going for the creme of the industry. This is good for the women consumers as well, as with young minds, it's always a freshness in designs...

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