Tuesday, December 3, 2013

The Blushing, Beautiful Platinum Bride


It’s the season of weddings in India, and so is the season of some splendid shopping. Now what can be the first in the list of the bride-to-be, when it comes to wedding shopping? Your instant reply would be jewellery. No wonder you are right! Yes, be it any ritual in the auspicious wedding ceremony, it is the jewellery that makes the bride stand apart. But that doesn’t mean you have to wear the same old archaic styles in gold that even your grand mom carried on her D day. You are the bride of 21st century, and you love Platinum, which is the most sophisticated metal of the new
century… 
For Your Platinum day of Love...
For the young and modern bride who is always seeking exclusivity to celebrate her wedding, there are designs made available in platinum jewellery, which perfectly complement the various occasions around the wedding day. Today, platinum jewellery has entered a young bride’s trousseau as she sees it as elegant and classy, modern and a reflection of her personal style and it complements both traditional and western attire. 
Wedding Planner and Style Expert Colin Cowie says, “A bride should wear meaningful pieces of jewellery on her special day – jewellery that symbolizes love, family, and commitment. Platinum jewellery encompasses all of the above because it will last forever, just like the couple’s enduring love for each other. Plus, the jewellery can become heirloom items to pass down for generations.” 

If there is any piece of metal that symbolizes love, none comes second to precious, elegant and eternal platinum. Platinum is a naturally white metal that never fades or tarnishes with time, just so much like true love that lasts an eternity. It has a pure white lustrous look, which is ideal for off-setting the brilliance of diamonds. In terms of purity, platinum jewellery is 95% pure, as compared to 18k gold which is 75% pure. At its heart, platinum is immutable and indestructible. This enduring nature makes platinum jewellery the perfect choice for a lifetime of everyday wear. Little wonder then that, for centuries, lovers have chosen platinum as an everlasting expression of their love. 

Design Inspirations 

The new platinum jewellery range of chain and pendants, earrings, necklaces, bracelets and bangles has taken cues from the current international trends and then adapted it as per the Indian culture, attitude and lifestyle. The design hooks are taken from a trend report presented by WGSN, a worldwide leader in trend forecasting, of one of the aesthetic directions -‘Luxury Archaeology’. A new design direction that uses ancient materials and amalgamates it with modern themes. The range, symbolic of eternity, captures a way of expressing love and includes pieces of minimal expressions of mythological or ancient icons of eternal love on contemporary platinum. 

Now let’s quickly talk about each of the design themes one by one.. 

Infinity Symbols  

Can you think of a better way to celebrate vows that will last forever than with platinum infinity symbol rings? The metal and the design will speak for your everlasting love. 

Love Knots 

These have been a unique symbol of love since the beginning of time. So if you are looking for something that ties the two of you together for an eternity, this might be the perfect choice for you. 

Duo Bands 

Bands can make your bonds stay string. And, as the name says, they are beautiful complementary rings - one for each of you. Think of them as a beautiful echo of a shared bond. Now, let’s shift our focus to the lead jewellery  

Naturally Chic 

For women who believe in feminine, floral styles, this collection is best suited. Sublime nature embraces beautiful motifs of flowers, leaves and natural foliage. The collection brings this abundant energy to life with a modern twist on nature, with unconventional forms, clean-cut lines and textures sustaining the innate beauty of each piece. 

Subtle Statements 

This is the best-suited range for blushing brides who believe in elegant jewellery, something that doesn’t scream or shout, but simply accentuates the overall beauty of the bride. Also, subtlety is rare and so is platinum, one of the rarest metals in the world. ‘Less is more’ only works when it involves the best of materials as it reflects highest quality and finish. The minimalist platinum designs mark inner strength and understated elegance that comes from wearing a little of the very best. So, make your wedding a memorable affair with some subtle platinum pieces. 

Nouveau Tradition (Pic) 

This range is aptly suited for brides who believe in the right balance of modernity and traditions. And, what can be the right way than your wedding jewellery? This theme has sets of designs that merge these two themes beautifully in a modern precious metal, just to make it relevant to the Indian woman’s sense of fusion dressing. The choice available is endless and comes with assured purity, exclusivity and elegance- synonymous with the eternal love and commitment of this momentous occasion! It’s time to head back to your jewellery shopping schedule, for the wedding day. So, which one is your nearest Platinum store? 

In order to assure consumers of the purity of platinum jewellery, each piece bears the purity hallmark of “Pt 950” and all authentic platinum jewellery in India comes with a Quality Assurance Card.

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