Monday, July 14, 2014

Dress up This Monsoon

RIDRESS, a Brand That Assues Stylish You With It's Dresses...


The rainy seaosn outside is reminding us to get set and upgrade our style wardrobes accordingly. So, if your hangers are still flaunting those summer cottons, or the long kurtis with leggings, it's time to move on and adapt to something that's even more stylish and chic. Yes, dresses are one of the most comfortable and quick outfits to wear for women are busy all the time. Be it home, be it office, or be it a party, a dress in your wardrobe solves all the troubles. 
With many export houses getting into domestic market with their consumer brand, especially catering online it's only coming as a relief to women who are frequent online shoppers. We recently tried one such newest women's wear brand named, RIDRESS which has launched it's beautiful collection of dresses, tops, palazzos just to name a few, via online medium.

We thought of trying and reviewing few of the brand's chic outfits that they had sent for us to experience. What we liked about Ridress is that it doesn't make you search places to find your choice of outfit. With it's online shopping stretegy, all you need to do is click on portals like Snapdeal, Myntra or Jabong, and placde your order...
Wondering what we tried? Well, take a look at the pic (in left), this blue casual dress is so cool to wear at work place. It's lovely texture and the elegant design makes it a great choice for working women. But don't assure it's meant only for thiem, with sizes like S & M, available in the dresses above (in pic), the brand is certainly taking care of today's college girls who are so into online shopping!

What We Liked 

Ridress is offering easy-breezy fabrics that are apt for monsoon season. We tried one of their formal sleeveless tops as well, which despite of wearing in the humid weather of Mumbai still looks fresh by the end of the day. The pricing of the brand is pretty decent and suits the online shoppers budget who are looking for new brands in a moderate price band.For example, a dress like this will cost you anywhere between 1199/- to 1599/- INR

What We Observed

The brand being fairly new, we look for more in terms of designs and silhouettes. Right now, there is a limited style available when it comes to evening wear, but we are sure that the brand will woo women with more soon...
Ridhika Khanna, the
Brain Behind Ridress...
We later spoke to Ridhika Khanna, Co-founder & Creative Director, Ridress, who shared her journey of exports and now her own label. "We had been into exports for quite sometime now, and felt that we have something different to offer to Indian women who have come a long way from just the Indian attires to the international silhouettes. With Ridress what you get is the export quality material at a decent price point. Snapdeal was the first e-commerce portal that approached us, and we did a slow yet good sales with them, like 100 pieces a week. We too were not in a hurry, but with other portals our sale went upto like 100 pieces in just a few hours. Thatnfully, we have that man power and so are really able to reach our consumers in time. While we might like to have our store at some point of time, but as of now we are quite happy with the response from women who are online shoppers. We are loving the online space actually," sums Khanna.
Of course, you sure are and couldn't agree less. Online fashion shopping in India is a bit hit, and with brands like this we definately expect to be going bigger with each passing day!!

What to Shop from Ridress: Don't miss the tops, dresses and the Palazzos.. they are the biggest trends for this season!!

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