Monday, November 17, 2014

For a Musical Night This Winter

Who doesn’t like to listen to music? After all, it’s such a blissful relaxation. And, when a brand is organizing a musical concert with leading international artists, all you can think of is being part of it…

The upscale menswear and accessories brand, Blackberrys, seems to have heard your craving for music - as the brand is all set to offer an unprecedented opportunity for music lovers in India. Wondering how? Well, “Sharp Nights” which is Blackberrys annual flagship event, is happening soon in the capital, along with four other major cities. It’s an event that is invite-only, and aims to promote traditional Indian music. Read further to know how…

Blackberrys Sharp Nights – ‘Masters Of World Music’ 

Youri Lenquette, Artist for Sharp Nights!

So, if you are curious to know who the artists for this year’s tour are, take a look! Well, this year the brand is set to showcase two of the world's leading world music performers, to promote local musical talent and to institute a scholarship fund to help conserve traditional Indian music and performing arts. Wondering what’s to do with this tour? They are bringing a woman artist & folk musician Fatoumata Diawara all the way from Mali to perform not just in the capital, but also in Hyderabad. The other world renowned artiste on the tour is Malian folk Fusion and Blues guitarist and singer Vieux Farka Toure, who will perform in Pune, Bengaluru, and Mumbai.  

 Fatoumata Diawara From Mali!

We wanted to know more about the event, and this is what Nikhil Mohan, Managing Director, Blackberrys has to say: "Sharp Nights has always been a much-awaited event. This year, we are delighted to introduce world music under the Masters of World Music series. Much like how fashion is intertwined with world cultures, world music too emanates from the remarkable diversity prevalent in the universe. It is here that audiences appreciate how music participates and connects to the world in ways unfamiliar to us.”

What’s Special?

With this first-of-its-kind world music tour, Blackberrys is also providing an opportunity to home grown talents – Barmer Boys in Delhi, Catharsis in Hyderabad, Highway 61 in Pune, Shoonya in Bengaluru and Rajeev Raja Combine in Mumbai - to perform on the very same stage in their respective cities. That’s a cool opportunity, isn’t it?

Glimpse of Blackberrys AW14 Collection...

What’s Interesting?

We liked the fact that each concert will begin with a fashion auction that aims to showcase the Blackberrys AW '14 look – the proceeds of which will be used to nurture Indian traditional music schools, by providing scholarships for deserving students and funds for material support.

Event Details:

Fatoumata Diawara plays in Delhi on November 19th at Blue Frog, Mehrauli, and in Hyderabad on Nov 22nd at Durgam Cheerayu Park, Jubilee Hills.

Vieux Farka Toure performs in Pune on December 3rd, Bengaluru on December 6th and Mumbai on December 10th.

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