Monday, January 4, 2016

Change Is Beautiful!


It's back to a busy Monday as the New Year celebrations are over now, and looks like most of you are settled in beautiful 2016 year. As we are busy sticking to the resolutions that we made for this year, and promised ourselves to bring changes, here and there, we also in this process realize and agree that changes are always beautiful, especially when they are done for a noble cause. And, looks like one of the premium ethnic fashion brands BIBA read your minds, and therefore came up with this beautiful video that aims to address the social issues that girls in India experience and can relate to... How about taking a look at this amazing video!



While the video, which is a new digital ad campaign of BIBA, showcases the wide spread gender prejudices in our culture when it comes to arranged marriages, it is nice to see that the makers of it made sure to end it on a positive note, where the boy is open to bringing changes, to meet the needs of today's girl...
And, that's exactly what a brand like BIBA is all about. It has always been about the woman of substance and the concealed yet very-much-present strength, which the new age woman commands for herself. The film which shows the regular scenario of an arranged marriage setup ends on an unpredictable yet amusing note. With this digital film, the brand is depicting the dire need of a mindset change in our subtly patriarchal society.

More About the Video

The film features a well-known south Indian actress Regina Cassandra who has starred in movies like Rajathandhiram, Kedi Billa Killadi Ranga. let's know more from Siddharth Bindra, MD, BIBA, about this lovely video “This digital campaign is a personification of our deep rooted brand foundations which makes BIBA the face of today’s modern woman. Change is the only constant thing and it is indeed beautiful when it aims at the betterment of an individual or even society at large. This campaign is all about embracing and celebrating that change.” 
Isn't this a beautiful gesture, as women can easily relate this concept and have always been looking for such a wonderful change in the society!


More About the Collection



We are quite sure that you must be curious to know more about what the beautiful actress is wearing in this fab video. Well, the bright pick suit with such intricate embroidery is from Rohit Bal for Biba collection.. no wonder! This* beautiful anarkali kurta in silk chanderi displaying beautiful gold block print motifs in ghera & traditional gold embroidery on yoke is gonna grab all your attention.. what's more? The graceful look is accentuated with gold shimmer, ensembled with cotton churidar and a chanderi dupatta...

(*the pic in the left is for reference only, not from the actual collection..)

It's time for you to go for a change as we all know that... #ChangeIsBeautiful , indeed!!

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