Monday, February 22, 2016

Concepting Fashion; Reliance Trends New Store in Pink City

If you thought that only metropolitan cities get to see the best of fashion world, then it's time to check out what Reliance Trends, one of the biggest fashion merchandise stores of India is offering to the pick city of Rajasthan...

The All-new Concept Store of Reliance Trends, in Jaipur
Yes, the beautiful city of Jaipur witnessed a lovely launch of the newest Concept store of Reliance Trends. Nestling at a prime location of the city, the store is a sheer delight to women, men and families, when it comes to latest styles and trends. And, the brand left no stone unturned to woo it's respective fashionista audience. Beautiful Ileana D'Cruz, the well-known bollywood actor made her ravishing presence to inaugurate the store and share her style tips with her fans.

What's a Concept Store? 

Now, before we tel you more about the actor, and her experience, let us first understand what exactly is a concept store. Well, the concept store replicates the runways of London, Paris, and New York, yet it has a warm and cosy Indian touch. The store is designed with focus on consumer’s in-store experience;  it is designed to engage the senses of the consumer. Which means, that the whole ambiance will make you discover your own style sensibilities, and often you would get some new ideas to figure out what exactly is the need of your fashion wardrobe, rather than just select and purchase a garment. Akhilesh Prasad, CEO, Reliance Trends, shared more about the concept store during the launch. " We are excited to open this international and prestigious store in Jaipur, which has been built-in with a lot of technological innovations, to enhance the shopping experience of consumers. We wish to provide them with an experience that they can always cherish.” He said. 

Actor Ileana D'Cruz with Singer Neeti Mohan who Performed During the Fashion Show

Store & It's Design 

Since women take the cake when it comes to shopping, the store has dedicated the complete ground floor for women's wear and women's accessories. Beginning from Denims, to formal and casual western wear, to attractive sports wear, the options galore.  The first floor is even larger and accommodates men's fashion wear, kids fashion wear, and women’s traditional and fusion wear. The men’s formal wear and sports wear, along with the others, will have you craving for more. Besides technology has been incorporated to form an integral part of the consumer experience. Beginning from free 4G wifi experience, to video walls at the store entrance, and selfie points in the trial room area, there is ample opportunity for customers to experience real-time integration of technology while shopping. In short, the new concept store will be a place that would provide a seamless omni-channel experience within the store. 

What Says Bollywood?

Actress Ileana D'Cruz who attended the launch at Jaipur looked excited. "I am amazed at the wonderful display of trendy wear. Not only are they in sync with style but also have something to offer to every fashion conscious gentry, those with varying tastes." Apart from the formal and casual wear collection what attracted the actress was the sports wear. "A string of my favourite neon colours are available in these trendy sports wear. I am tempted to add them all to my fitness collection. After all we need to look good even when we are sweating," smiled the actress. The actress later sashayed on the ramp donning in her favourite apparel picked from store.  Added to this, an array of models walked the ramp wearing the trendy collection from the concept store. To add more glamour to the celebration of the grand opening of its new concept store, Reliance Trends hosted an evening of fashion and entertainment. 

The event showcased the New Spring Summer ’16 Collection of Reliance Trends through a high-octane fashion show wherein Bollywood fashionista Ileana D ’Cruz was the showstopper. The brand made sure that Jaipurians remember that night for years to come, and thus the musical extravaganza  of the popular singers Neeti Mohan & Chang. The singers rocked the stage by belting out peppy numbers from their kitty. 

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