Wednesday, June 1, 2016

Go Pro With HairStyling This Summer!


Think summers, and the first thing that comes to your mind in terms of hairdos is a tied-up ponytail, or messy buns. Yes, summer & sweat both spoil the whole concept of hairstyling and often women end up leaving their lovely locks behind the rubber bands. But, not anymore!
Wella Professionals, a brand that believes in providing the consumers and stylists with premium quality products is now making the art of hairstyling rather much convenient. How?? Take a look...

Such Cool Bouffant...
Yet Another Hairdo by Partick!

The brand this week brought down Wella Global Ambassador Patrick Cameron  to India, just to educate 1800 hair stylists across three cities in India via a few grand shows that were all about some extraordinary hair styling. Well, you don't need to go into the depth of the professional hairdos, as we got a chance to do a one-on-one with "God of long hair" Partick Cameron in Wella's professional studio in the national capital.

He not only showcased some quick and gorgeous hairdos on some of the lovely beauty bloggers*, but also shed some light on this close to three-decade association with Wella Professionals. It was a beautiful afternoon, and the picture in this feature are clearly showing what all styles Patrick showed. " I know that women in India love long hair, but with the season around, it's really difficult to maintain such luxurious hairstyle. But then there are always some quick DIYs that can be tried. And especially, with Wella Professionals styling range that's also used by consumers, you can try playing around in a jiffy. Vintage is my style, and I feel that Bouffant is big on trend, and that's where long hair do the needful. While I do a lot of padding during my Style shows, for you just playing a bit around can create some trendy bouffant," said Patrick during the session.


Patrick Cameron Showcased Some Fabulous Vintage HairDos in the Capital...



While he was showcasing some of these styles, he told us that his most recent appearance was at the renowned Cannes Film Festival where he worked on a special premiere from the movie "Trolls" starring Justin Timberlake and Anna Kendrick. " I'm originally from New Zeland but settled in the UK for 29 years now. I have been associated with Wella Professionals for a long time now and now I travel globally with the brand. I'm delighted to showcase the modern vintage collection in India. It’s amazing to see women who beautifully carry long hair as they do in India. And, you guys being from the digital space are the right people to convey this message to women that they must style their hair using the right hair styling product. Oiling is good, you see but then styling doesn't spoil your hair quality," Partick summed.


Beauty Bloggers With Patrick Cameron

Fact File:

During this visit to India, Patrick Cameron is going to showcase his Modern Vintage collection with state of the art styling products from the Wella Professionals portfolio. Modern vintage takes its inspiration from the 1960’s because this era has an enduring influence in fashion, in the balance and the proportions of the way hair is dressed. Wella Global Ambassador Patrick Cameron had devised the collection to showcase step-by-step looks and demonstrations to the hairdressers that struggle with styling long hair. These hair shows were held across three major cities in India - Mumbai, Delhi and Bangalore where there was a live demonstration of these looks. 

*Bloggers in the Picture: Surbhi Suri & Ruchika Das

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