Monday, September 19, 2016

The Faceshop is Now in India...

You might be wondering for the delays in the feature updates on Allwhatshewants. Wel, the portal is going through a complete revamp and thus, we are a little slow in the daily update.

Nevertheless, there have been quite a few amazing launches in India over the past few days when it comes to international beauty brands. And, we got to experience one of the world renowned South Korean cosmetics brands The FaceShop, which is venturing the India beauty industry this festival season. 

During the launch of The Faceshop India, Diane Lee & K Beauty Artist Shawn Kim


All About The FaceShop India

This brand has dominated market leadership in South Korea for over a decade, and is now  entering the India market, via Amazon. Yes, TFS will be available online from October on Amazon India. Now before we tell you more about the event and the product range, let's first know more about the brand. With a tagline- Natura Story, TFS is letting the Indian women know that the brand is primarily about natural products, be it the cosmetics or the skincare. With a smart price point based strategy, the brand is set to woo the India consumers with it's quite a vast range of products of Skin Care, Makeup, Cleansing, Mask, Body, Hair, Perfume, Aroma and products specific for both women and men. 
The launch in the capital city early this month had Diane Lee, company spokesperson who we candidly interacted with just to get a know-how of the brand. " We are initially launching via online but sure have plans to get an off line store soon. Since the price point is so reasonable, and the ingredients are South Korea's natural treasures, I'm quite sure that women will love the brand and it's range," said  Lee.

We too are quite sure of it as the lovely pressies that we got to experience are simply amazing. The brand has some great tints and tones when it comes to easy-to-carry Compacts, eyeliners, and of course the lipsticks. Also, the Whitening skincare range  (we have been using the serum for more than a week now) is quite soothing even if you have a hyper-sensitive skin. Although, the brand launch was primarily for the K-Beauty range of products..

More about K Beauty

This particular range has been developed as per the India skin type and is more like a creative adapation of the brand into Indian makeup culture. With this direction, TFS will be launched in highly growing e-commerce market first and then will expand to off line market by next year. 

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