A woman plays a pivotal role in nurturing and taking care of her family and home sweet home. And, while she plays this crucial role at the backend, she’s also working hard on the career front simultaneously. No wonder, why she’s called multi-taskers! But often we have seen the roles being sidelined or go un-noticed, not just by the families but also by the society. Especially, when it comes to owning a house.
Well, this doesn’t seem to the case anymore as the times are changing and so is the social structure. Today’s working woman has both calibre and financial means to buy a house for herself, and when the men of the family understand and value this fact, rest every other thing is well-taken care automatically. Be it the empowerment, self-esteem or the well-deserved respect that they are entitled to. And, brands like Atika are doing their bit in this direction in quite an innovative way, let’s read more about it here..
My Home My Name
Ever wondered why most homes don’t have a woman’s name on it? Because, this thought never occurred and India being a patriarchal society, most homes are owned by the men of the house. Atika is breaking these archaic norms and has taken an innovative step towards it by offering and suggesting a woman’s name plate on the homes. After all, a woman runs the homes, and therefore it has to be ‘My Home My Name’. The brand, which is primarily a real estate initiative and a project by Origin Corp is also a building, which has been made to cater to the needs of a working woman. Not every woman gets this luxury of staying at her home sweet home as work and career takes her to places. That’s where Atika comes in the picture. It is a place, a society where a working woman can buy a house in her name and come back freely, with a relaxed mind. Even at the wee hours of night from her respective work place. She doesn’t have to bother about the questioning glares or the fear. Atika is providing female security and services in its women housing society in the city of dreams- Mumbai. The brand is creating safe and secure community for women in the society where a working woman can live with her family, or solo and will still have a house of her own. Atika is open for all to live, but the house ownerships are in women’s names – a superb way of giving respect to the true ‘home makers’.
Housing for Women
This is a unique concept that Origin Corp has introduced, exclusively for women. Atika is a housing society for a woman, a concept that will assure a home with her name plate to welcome you and a society where she will be helping others of her gender grow together and happily. These little steps are just a way to acknowledge the multi-tasking women community and how they are the axis if their respective homes on which the burden lies.
So, when are you going for your name plate in Atika? Better hurry up!