“What will they say about you?” is a rhetorical question with which many women and girls in the Middle East are all too familiar. Young women pursuing their dreams irrespective of the rigid traditional gender roles in the region often find themselves under the scrutiny of their communities.
Nike said it wanted the video — which was narrated by Saudi actress Fatima Al-Banawi and shot in and around Dubai — to be “local and genuine.” “The film aims to highlight the stories of amazing athletes to encourage and inspire others,” Hind Rasheed, Nike’s communication manager in Dubai, told CNN. The commercial has been viewed more than 3 million times on social media in two days and sparked a debate over its message.
We at Allwhatshewants liked the way way it has shown Arab women in a different avataar all-together. Whether the ad has sparked a debate or inspired many women around is a personal matter, anyways!