AIFW AW’17 Kick-starts With Indianness!

The much awaited season of Fashion Week is back with a bang, and this season seems to be celebrating the richness of Indian Textiles & more...


The season of Fashion Week is back in the capital city of India with Amazon India Fashion Week that kick-started this week. While we didn’t get a chance to attend this mega event on Day1, we are bringing to you the glimpse of the same…

With the prime focus shifting more and more on to the Indian textiles and craftsmanship, the collections throughout the day witnessed the strong hints of Indianness, be it the opening show by The Handloom School of Women Weave, supported by GoodEarth that had talented 13 key designers & labels, named Akaaro, Antar-Agni, Eka, Good Earth, Neeru Kumar, Nicobar, Pero, Rajesh Pratap Singh, Raw Mango, Rohit Bal, Suket Dhir, Urvashi Kaur & 11:11 Eleven Eleven…

Shaina 1 (4)
Shaina NC’s Collection at AIFW AW’17!

Dabiri 1 (2) The Handloom School Supported by Good Earth - 6 11 Model in Shruti Sancheti at AIFW AW 2017 MR4_0960_resize

Designers on Day1

The day had some interesting line of designers like Reena Dhaka, Ambika Jain-Divya Kapoor, Saina NC, and Shruti Sancheti for Jharcraft (Jharkhand Silk Textile and Handicraft Development Corporation Ltd.), and veteran Krishna Mehta and Textile expert Madhu Jain, who showcased on the ramp for the first time and got a standing ovation.. 

Over and all, the day summed up on the showcasing of rich Indian textiles and embroideries, which is what an Indian fashion week should be all about!