The title is telling you clearly what this feature is all about, and without any further delay we’ll tell you how…
The answer to this is Yakult, the Probiotic drink which act by modulating the intestinal flora and help in restoring the balance and thereby improve health and prevent disease. These were the insights given at the Yakult Denone Press Conference recently in the capital city where Yakult Danone India introduced Shilpa Shetty Kundra as New Brand Ambassador along with new insights on Probiotics reinforcing the co-relation between Probiotics and robust health. Rightly chosen, Shilpa Shetty Kundra is a be fitment to the brand. The celebrity is very conscious of her health and has researched on the subject quite well.
While having an exclusive with Mr Minoru Shimada, Managing Director, Yakult Danone India, we were told that India has been a very challenging market for them as people have to be still taught on what Probiotic is. They started propagating the product in schools but the company is still to achieve the objectives. Tier B cities will be targeted soon. With the Bolywood Celebrity Shilpa Shetty Kundra being with them, they feel the product will have a faster reach.
While having an exclusive with Shilpa Shetty Kundra, we discovered she has been using Yakult at her home from a very long time as she has been focussing on Fitness for very long now. On being approached by the company, she took some time before she gave her consent as she researched on the company, understood their plans in India and also visited their state of the art facility in Sonipat before giving her consent. Fitness, Fitness and Fitness is going to be Shilpa Shetty Kundra’s focus now. Taking this forward she is soon coming up with another book of her’s which will be on how she cooks her food to stay fit!!! A comeback in movies is not on her agenda anymore. She expressed this clear and loud.
The whole afternoon was full of Yakult and our contributor got a chance to experience the the cutesy small bottles, for the guts of course!!!!!!!
More about the Contributor:
Founder of UPLIFTO, a Marcomm 360 company, Taran Deep has 20 years of experience in Marketing and Corporate Communication in Hospitality, Lifestyle and Luxury segment.