|Pop ups is one of the latest craze to check out the lovely, creative and artistic collections of young and budding designers. But the recent one in the capital city was a little hatt ke as it was more about offering a cross-promotion platform and not competing with each other. In partnership with Tanya Kathuria, this pop up concluded last month end and we bring to you the glimpse of the same..
What’s the New Concept?
The Three-Somethings is basically a cross-promotion initiative for young and experienced individuals or even brands in the design industry who are looking for creative direction in order to align their brand goals with their brand image. Of course, it’s run by a gild of talented young designers and the pop up was sure a witness to their talent and hard work indeed. The Founders started the venture with their own experience of finding difficulty in getting the right photographer, the right people and client etc. Radhika Jain and Nupur Bansal the women behind, then decided to form a platform wherein young and creative brands could come together and help each other out.
Seemed the concept worked and the event turned out to be a glitzy affair with a mix of professionals and consumers checking out the stalls and the collections of jewellery and fashion designers…