Festival Shopping, One-stop Destination

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The season of festivals is right here and you are already on your toes for the preps. Well, we thought of making your work easier, especially the festival shopping part. How about telling you  that there’s a one-stop destination for for Style wardrobe, which is not just for you but is catering to the women from 5 to 80?

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The Open Trunk Store in Bangalore

Surprised? Indeed, we too were curiously amazed when we got to know about The Open Trunk, a Bangalore based multi-designer fashion brand.. This is unique because it’s catering to the needs of a wide age group, particularly the senior citizen side that most brands conveniently ignore…

Deepa Reddy – Founder, The Open Trunk

Fashion For 5 to 80 Age Group

The store  that’s Founded by Deepa Reddy works in coordination with the upcoming and established designers across India. Designers such as Jayanti Reddy, Adiriti, Brahmini Reddy, Preeya Gupta, Sujatha Pai, Moobaa exclusively designs for The Open Trunk, and names like Masaba can also be seen in the store now. We connected with Deepa to understand more about the concept and how exactly she felt that there’s a dearth when it comes to senior citizen fashion. ” The idea was to offer a wide variety of Indian brands, with Indian textiles as the key focus to this age group. Somewhere, I felt that women prefer a one-stop destination, and somehow, the mature age group was responding tremendously. Women of 60s age group were looking for comfortable and easy styles in suits or even long kurtas, and a lot of working mums when they shop for themselves, they end up selecting something for their daughters too. Yes, not many brands are focusing on the needs of senior citizens but the fact is that they are sincere buyers and love to try out newer designers,” summed Deepa.

No wonder, the collection at the store seems good enough. What’s interesting is that the store is not just about wardrobe but also caters to your accessories need.

Fact File: The brand is a destination for rich, elegant and simplistic Indian textiles. It has a strong online presence for your online shopping needs. The store offers unique designs that are not replicated again. Additional, the store has designed ‘ADIRITI’ – a platform for the young and talented designers who are funded to create designs exclusively for The Open Trunk…