The One Milano Comes to India


Fashion is an ever evolving industry that has been growing globally at an unbelievable pace. And, when it comes to the B2B sector, designers, brands and exhibitions are leaving no stone unturned to take it to the new heights…


The One Milano, one of the sought after, exhibitions from Italy recently had a launch preview in the national capital. This is one such exhibitions that is all set to give a new meaning to the trade fair concept, with a modern format that brings together information and business, in a single location, allowing buyers and companies to meet up and forge solid, tailor-made business relations.

It was an interesting know-how shared by Meenu Gupta, President & CEO, Vedas Shaakha who is a veteran when it comes to offering specialized services to brands, events and more for the right reach. “TheOneMilano is the event which combines both of the expertise and experience of MIPAP, the prêt-à-porter show organized by Fiera Milano, and MIFUR the International Fur and Leather Exhibition organized by Mifur Srl,” said Ms. Gupta during the launch event here in Delhi.


Not just this, the brand is giving an opportunity to the best of Indian designers to participate and showcase their respective seasonal Haute Couture and also Pret collection to the international traders and consumers. The participation sure would have some fees tagged to it, which can be explored by the designers or the participating brand.

With more and more exhibitions targeting the Indian fashion market, it’s a positive sign for the growth of the industry apart from the regular fashion weeks and shows.  We spoke to a couple of designers during the event about how they see The One Milano as an opportunity to which veteran designer Jatin Kochhar said that he’s quite excited about the whole idea of this. ” It’s good that now the international exhibitions are finding the Indian talent worth their B2B events. Also, Indian designers have also understood the essence of such exhibitions as they are individually as well doing their own stand-alone exhibitions,” he summed.